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ASW Athletes in the Podium of the Abierto Across Internacional 2018

By | February 16th, 2018|Bike|0 Comments

The first major South American MTB event had Brazilian athletes as a highlight. Guilherme Muller, from the Sense Factory Racing Team, crossed the finish line in second place. For the Cannondale Racing Brazil team, Lukas Kaufmann finished fifth, Sherman Trezza ninth and Viviane Favery eighth in the women's category. Rubinho Valeriano, also from the Sense [...]

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Cannondale Brasil Racing is officially sponsored by ASW

By | February 7th, 2018|Bike|0 Comments

Hugo Prado Neto, Lukas Kaufmann, Viviane Favery Costa and Sherman Trezza de Paiva, respectively, by Gustavo Lovalho. Cannondale, one of the world's leading cycling brands, will sponsor a mountain bike team in Brazil for the first time: Cannondale Brasil Racing. The main objective of the company with the project is to contribute even more to the growth of [...]

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ASW Rocky 2018 – A New Helmet for the MTB Lovers

By | February 6th, 2018|Bike|0 Comments

Bia Ferragi, shot by Rodrigo Phillips. Continuing the innovations in the ASW Bike 2018 helmet lines, the ASW Rocky 2018 comes in 4 colors to suit all tastes in the market. This model is ideal for trails, enduro and mountain biking in general, because its construction combines two essential characteristics for the genre: lightness and [...]

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Sense factory Racing 2018 team: huge introduction event at Belo Horizonte

By | February 5th, 2018|Bike|0 Comments

At an event held at the brand's new headquarters in Belo Horizonte, Sense Bike presented the athletes who will be part of the Sense Factory Racing Team for the 2018 season. At the event, members of the media, the team of employees of the Sense and other people of the national bicycle market [...]

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Equipe Sense Factory Racing has a great start at Onça de Pitangui

By | February 1st, 2018|Bike|0 Comments

Onça de Pitangui (Minas Gerais) received a lot of athletes again for the traditional race that started the calendar of competitions of Minas Gerais. Over 500 athletes rode more than 46 km of dirt roads., with huge inclinations, under a hot weather (32ºC). It took a lot of physical preparation of the athletes. At the [...]

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Kaique Milani at the 4th place on the American 4X Cup

By | January 22nd, 2018|Bike|0 Comments

Even though he was on a racing genre that he is not used to, the ASW rider Kaique Milani got to classify himself for the finals of this last sunday (21) at the American 4X Cup. The rider got the 4th place. With a borrowed bike, the rider showed a lot of comfort and confidence. [...]

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A victorious season for Kaique Milani

By | December 19th, 2017|Bike|0 Comments

2017 comes to an end and, with it, another annual journey for the ASW athlete, who accumulated a lot of victories through the year. Racing at the Elite Men BMX category, Kaique Milani disputed for a lot of competitions and got the first place at the national ranking, due to concquers like: • CBBX Brazilian [...]

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Sense Factory Racing Team had a great 2017 season

By | December 11th, 2017|Bike|0 Comments

Another successfull season with a lot of goals: that's 2017 for the Sense Factory Racing Team. 54 competitions with the participation of Rubinho Valeriano, Guilherme Muller, Mário Couto and Clara Carvalho, who concquered dozens of titles. 18 victories, 9 runner ups and 13 third places. Some of the races were so great that the team [...]

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Kaique Milani is the 2017 Brazilian Champion

By | November 28th, 2017|Bike|0 Comments

The CBX (Brazilian Bicicross Confederation) hosted, on the last weekend (25 and 26), the last stage of the Brazilian Championship at Jaraguá do Sul (SC). Setting the official season ranking, the training run was on saturday and the official race happened on sunday, at 10 a.m. With a lot of technique and precision, Kaique Milani [...]

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L’Étape 2017: ASW sponsors the biggest cycling event of Latin America

By | September 26th, 2017|Bike|0 Comments

Hosted in Cunha, the L'Étape event (amateur cycling race organized by Tour de France) had more than 2.000 athletes riding the 112 km course. The event provided the inscrition for any cyclist of age that shows up with a medical certificate. The race started at 7 a.m. of this sunday (24) and the riders were [...]

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ASW Racing at the Brasil Cycle Fair 2017

By | September 26th, 2017|Bike|0 Comments

Experiencing a new format, the Brasil Cycle Fair of 2017 showed some new business opportunities, official competitions and brand visibility, all thanks to the new consumer area. Three days of bicycle with the main brands of the market, MTB and BMX competitions and more than a thousand bike models exposition. 70.000 m² that were filled [...]

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Sense Factory Racing Team on the Shimano Fest Podium

By | September 18th, 2017|Bike|0 Comments

The Shimano Fest event happened at the Jockey Club (São Paulo), from september 14 to 17. It was a success. Thousands of people, including sector professional, tradesmen, athletes and consumers had the opportunity of knowing the news on the market and enjoy a lot of cultural activities that occured during the event. Again, the short [...]

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Rubens Donizete gets the 2nd place at the Shimano Fest 2017

By | September 18th, 2017|Bike|0 Comments

On a sunny and hot day, the winners of the Shimano Fest Short Track 2017 were defined. Raiza Goulão and Luiz Cocuzzi are the main champions of Olympic Cross Country. A high level race of the men's elite, with a 1,1 km track, happened at the Jockey Club (São Paulo). Rubinho Valeriano got the 2nd [...]

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Kaique Milani on the top of the Paulista Championship ranking

By | September 11th, 2017|Bike|0 Comments

On this sunday (10) happened the 6th stage of the Paulista Championship, one of the most important BMX competitions of the country, at Americana (São Paulo). 450 athletes got to the city this saturday for the official training sessions. The great feature of this sunday was Kaique Milani, who got the 2nd place on the [...]

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Kaique Milani on the CCBX ranking leadership

By | August 31st, 2017|Bike|0 Comments

The 2nd stage of the CCBX Brazilian Championship happened on the last sunday, at Caraguatatuba (São Paulo). The most popular brazilian athletes were competing. Kaique Milani got a good rhythm, winning some races, including the semifinal. On the final race, Kaique was on the 1st place, but another rider bumped on him and his foot [...]

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Rubens Donizete gets the 2nd place at the Desafio da Ladeira

By | August 21st, 2017|Bike|0 Comments

The finish line was in front of the Bom Jesus do Matosinho Cathedral and the starting line was at the train station. A less than 1km track that is remarkable. The Desafio da Ladeira happened this last friday (18), at Congonhas (Minas Gerais). The track demands resistence and technique. Veteran of the race, the runner-up [...]

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Bernardo Cruz wins the Brazilian Downhill Championship for the 5th time

By | July 25th, 2017|Bike|0 Comments

High speed and a lot of dirt were part of the 2017's Brazilian MTB Downhill Championship, at Simão Pereira (Minas Gerais). On the men's elite category, Bernardo Cruz got to be the fastest rider to go down. Lucas Borba got the 2nd place and Gabriel Giovannini the 3rd. "I'm really glad that I won. It [...]

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