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ASW Racing at the Brasil Cycle Fair 2017


Experiencing a new format, the Brasil Cycle Fair of 2017 showed some new business opportunities, official competitions and brand visibility, all thanks to the new consumer area.

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Three days of bicycle with the main brands of the market, MTB and BMX competitions and more than a thousand bike models exposition. 70.000 m² that were filled with more than 300 brands with promotion for both b2c and b2b public. More than 16.000 people showed up at the event.

“I came to the fair specially for the news of the cycling world and to see some things that I already saw on the internet. This outside area and the test rides were a really good idea, because we can get to know more of the bikes and the equipments in general. Also, joining this fair with my girlfriend and my friends was really awesome”, said Gabriel Alves, 26 years old, that came from Bragança Paulista (São Paulo).

One of the highlights of the event were the MTB and BMX competitions, that reunited exremely experienced athletes, like the guys from the Sense Factory Racing Team, that represented ASW on this stage of the CIMTB.

On these images below, you can see the athletes warming up on the ASW tent, which showed some 2018 collection gear for the people at the event.

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Credits: Brasil Cycle Fair

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